Some say it’s a ‘Taboo subject’ however the facts don’t lie. This post is designed to highlight the reasons as to why, in such a demanding digital age, our Social Media effects our job prospects and professional relationships.
According to the research, 91% of employers use LinkedIn, Twitter and Facebook to review potential candidates.
That’s not all… A further,
- 13% rejected a candidate because they lied about their qualifications
- 11% rejected a candidate because they posted inappropriate comments
- The same amount rejected a candidate because they posted inappropriate photos, with another 11% rejecting applicants because of posting negative comments about a previous employer
- 10% were rejected for posting content about them using drugs, while 9% were rejected for posting content about them drinking
Social media is an incredibly useful tool in a potential employers armoury. Facebook, Twitter and LinkedIn are obviously the leading Social Media pages and can be used to create valuable links with potential employers, join in conversations, develop your knowledge, get industry insights, develop your commercial awareness and even find out about live job opportunities.
However, candidates need to be aware of the digital footprint that they leave behind and what message that portrays. You wouldn’t show interviewers pictures of debauched nights out at university, so their is an argument as to why would you leave that information open for them to find on the internet? If you create a positive online presence with a well-looked after Facebook page (perhaps with high privacy settings), a professional LinkedIn profile and an interesting Twitter account, you’re much more likely to be able to use social media to your advantage.
There is of course an argument for the more ‘cavalier candidate’ who argues that they are demonstrating a personality and free spirit and in some corners that is accepted. However whilst there will always be an argument for people to have fun on their social sites they need to remember three very important words when it comes to trying to climb the corporate ladder, ‘Less Is More’.