We have an exciting new Digital Experience Managerial vacancy for an omni-channel retailer who markets themselves across various platforms. As part of their growth strategy, we have been tasked to identify stand out candidates with the necessary skills recommend and push forward initiatives for the best possible customer experience across the organisation's digital presence.
Primary responsibilities will include:
Create, deliver and manage the digital customer experience: creating strategies and plans for continually improving customer engagement, satisfaction and conversion metrics.
Adopt a ‘continuous improvement’ mindset: always looking for opportunities to improve the experience and performance of all journeys.
Actively seek website and customer data and insight to drive informed understanding of how our customers use our digital interfaces, and what improvements could be actioned to improve the UX experience.
Continually test and track journeys and propositions to ensure they are driving the correct behaviour, and delivering optimal UX results. Produce growth plans to drive results, and recovery plans if performance is not meeting expectations.
Encourage the organisation to take digital experience actions which are aligned with the customer’s goals and needs. Use your digital expertise and experience to do what is right for the customer, not what is easy. Have the courage to challenge the status quo and received organisational wisdom.
Develop and deliver innovative content strategies to effectively showcase our propositions and drive engaging customer experiences.
Identify, scope and prioritise website and content enhancements/developments required to improve UX metrics and business performance.
Manage the delivery, and communication, of key programmes of change, including continuous improvement activities and the development roadmap.
Build internal stakeholder relationships based on mutual understanding, trust and the ability to deliver, whilst effectively managing expectations.
Work with the broader team to ensure that the company websites are effectively optimised for organic search through the implementation of effective SEO and social strategies.
Ensure that key stakeholders are appropriately trained and supported to deliver outstanding UX alongside their regular online content change activities.
What is success?
To succeed in this role, we are very keen to speak with candidates who have some previous experience in a similar role where you can demonstrate the input and success you have had growing a website with a frictionless customer journey. It is also vital that you can work with key stakeholders throughout the business, appropriate third parties, as well as mentoring and developing your own team.
This is an exciting role, part of an exciting growth plan working with like minded creative marketing heads for a company who are trailblazing their way ahead of their competition. If you want to help shape their digital journey then please contact Louise, our lead consultant today.