ReQuire is working exclusively on behalf of a well-established, UK-wide retail business who are about to embark on an ambitious digital transformation. We are searching for a seasoned, commercially-driven Head of Digital to lead and own their entire online growth strategy. This is a critical, high-profile role at the heart of the organisation’s future success.
🔹 Why You Should Care
You will have real commercial ownership responsible for all online channels (B2C, B2B, marketplace); measuring success by traffic, conversion, AOV, retention & profitability.
This is a rare chance to lead a full digital transformation, building and scaling ecommerce, marketplace operations, digital marketing, CRM and tech stack from the top down.
A senior leadership role, with direct influence on executive strategy leading a multi-disciplinary digital team and shaping the future of a major retail brand’s online business.
The remuneration package is competitive and reflects the strategic importance: So of course this role warrants a six figure salary + key benefits added on to attract the right person
🔹 What You’ll Be Doing
Define and own the digital strategy aligned to aggressive growth targets and brand positioning.
Lead, mentor and inspire a high-performing team across ecommerce, marketplace, digital marketing, content, analytics and CRM.
Oversee the online store and marketplace, including trading performance (traffic, conversion, AOV, revenue), digital merchandising, promotions and both B2C and B2B demand.
Take full ownership of the marketplace proposition (on a Mirakl-style or third-party platform), including seller onboarding, performance management, category/assortment optimisation, and integration with the core brand and customer journey.
Drive performance marketing and CRM, PPC, SEO, paid social, affiliates, email marketing; segmentation, personalisation, retention strategies.
Manage the digital tech stack and analytics tools (CMS, CRM, Marketing Automation, GA4, ad platforms), ensuring scalability, performance, security and continuous improvement.
Champion a customer-first, data-driven, test-and-learn culture, focused on conversion rate optimisation (CRO), UX, site stability, personalisation and innovation (e.g. AI, omnichannel readiness).
Be accountable to senior leadership: delivering online sales growth, profitability, digital transformation milestones, and measurable ROI on marketing spend.
🔹 Who We’re Looking For
Senior-level digital/ecommerce leader with minimum 5–10 years’ experience in an omnichannel retail environment.
Strong track record of driving online sales growth and profitability in both B2C and B2B retail contexts.
Hands-on experience of marketplaces, including Amazon/marketplace operations and ideally some experience with Mirakl-style platforms.
Deep experience with CRM, CMS, analytics and digital marketing (GA4, Google Ads, Meta Ads, paid/social SEO, email marketing etc.).
Commercially astute, data-driven, strategic thinker yet very hands-on, entrepreneurial, and ready to roll up sleeves.
Outstanding leadership, people management and stakeholder skills able to motivate and grow a digital team, foster collaborative culture, and influence senior stakeholders.
Passion for innovation and customer experience; ability to lead change and drive continuous improvement.
✅ What This Role Means for You
This is a turnkey opportunity to steer an entire digital business not just tweak parts of it. If you’ve ever wanted to build, innovate, scale and lead a digital function inside a national retail organisation, this could be the defining career move.
If you are an accomplished digital leader, particularly with marketplace and Amazon experience, and you are ready for a defining, high-impact senior role: please contact Liam McConnell . All approaches will be handled in strict confidence.
We’re excited to speak with the right candidate about this unique opportunity.